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AdCrafto
How it works

One booking, from map to screen to proof.

Buyers book. Media owners sell. The same booking becomes the schedule the screens play, and every play is recorded.

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One booking, end to end.

Follow a single booking from the screen being listed to the proof that it played.

  1. 1Media owner

    A screen goes up for sale

    A media owner connects a roadside screen, maps where it is, and lists the slots they want to sell.

  2. 2Advertiser or agency

    A buyer finds it on the map

    A buyer filters by area, venue type and dates, and the screen shows up as free when they want to run.

  3. 3Advertiser or agency

    They book the slots

    The buyer uploads a creative, picks the hours and sets a budget. The booking reserves slots in the screen's loop.

  4. 4The screen

    The ad plays

    The booking becomes the schedule the screen plays. No calls, no emails, no files sent back and forth.

  5. 5AdCrafto

    Every play is logged

    Each time the ad runs, AdCrafto records the screen, the creative and the time as proof-of-play.

  6. 6Both sides

    Both sides see the same record

    The buyer and the media owner see the same plays, with impressions clearly marked as estimates.

One marketplace

Buyers and media owners, on the same booking.

Nobody re-types a schedule or chases a play report. The booking a buyer makes is the schedule the screen plays.

  1. 01Book

    Buyers pick screens and slots, then upload a creative.

  2. 02Play

    The creative plays on the booked screens at the booked times.

  3. 03Prove

    Every play is logged for the buyer and the media owner alike.

Buy

Book screens in four steps.

For advertisers and agencies.

Filter screens by city, PIN code and venue.

Sell

Fill your screens in four steps.

For media owners.

Add your screens to the CMS.

Know what played. Estimate who saw it.

Proof-of-play tells you an ad ran. Estimated impressions tell you roughly how many people could have seen it. We never mix the two up.

Proof-of-play

Recorded

A record for every play: which creative, which screen, what time.

  • Sat 10:00Roadside · Screen 04played
  • Sat 10:05Mall atrium · Screen 11played
  • Sat 10:10Metro concourse · Screen 02played
  • Sat 10:15Roadside · Screen 07played

Impressions

Estimated

An estimate of views, shown next to the plays it is based on.

How we measure plays and estimate impressions

Questions, answered

Is a booking on AdCrafto the same as the screen's schedule?

Yes. When a buyer books slots, that booking is what the media owner's screens play at those times. Nobody re-types a schedule.

What is the difference between a play and an impression?

A play is one showing of a creative on a screen, and it is recorded. An impression is an estimated view by someone near the screen, and it is always labelled as an estimate.

Can a media owner keep some slots for their own content?

Yes. Media owners choose which slots are for sale. Anything not listed stays free for their own content.

No pricing tables

See your screens, campaigns or city in a demo.

Tell us whether you buy or sell screen time. We'll walk you through AdCrafto with your own use case.

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