Questions about AdCrafto, answered.
Booking screens, selling inventory, proof-of-play, impressions and pricing — answered in plain language.
All questions
What is AdCrafto?
AdCrafto is an India-first DOOH (digital out-of-home) advertising marketplace where advertisers and agencies book ad time on digital screens and media owners sell it.
What does DOOH mean?
DOOH stands for digital out-of-home — advertising shown on digital screens in public places such as roadsides, metro stations, malls, airports and cinemas.
Who can use AdCrafto?
Advertisers buying for their own brand, agencies buying for their clients, and media owners selling the ad time on screens they own or operate.
Where are the screens?
AdCrafto is built for India. Screens are listed by media owners with a location and venue type, and buyers filter them by city, area and PIN code.
Can I book a single screen?
Yes. A campaign can run on one screen near your store or on many screens across several cities.
What venue types can I book?
Roadside billboards, metro and transit, shopping malls, airports, cinemas, and gyms and hospitality, among others — depending on what media owners list.
How do I know my ad played?
Every play is recorded with the creative, the screen and the time. That record is called proof-of-play.
Are impressions exact?
No. Impressions are estimates of how many people could have seen an ad, and AdCrafto always labels them as estimates. Plays are the recorded numbers.
What are direct, self-serve and programmatic demand?
They are the three ways a media owner's slots get filled — deals the media owner sells directly, bookings advertisers and agencies make themselves on AdCrafto, and ad time bought automatically by other ad-buying platforms.
Can media owners keep slots for their own content?
Yes. Media owners choose which slots are for sale; the rest stay free for their own content.
How much does AdCrafto cost?
Pricing isn't published because it depends on what you book or sell. Book a demo and we'll take you through it.
Who makes AdCrafto?
AdCrafto is made by AdEvolve Technologies in Hyderabad, India.
Still have a question?
Tell us whether you buy or sell screen time. We'll walk you through AdCrafto with your own use case.