DOOH
DOOH: Digital out-of-home: advertising shown on digital screens in public places such as roadsides, metro stations, malls, airports and cinemas.
Also called: Digital out-of-home, Digital OOH
DOOH is the digital part of out-of-home advertising. Where a printed billboard shows one ad for weeks, a digital screen can rotate several ads in a loop and change them by time of day.
OOH (out-of-home) also covers static billboards and posters, so AdCrafto uses DOOH whenever it means digital screens.
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