---
title: For media owners
description: List your digital screens, manage what plays, and fill empty slots from direct, self-serve and programmatic demand — with proof-of-play for every booking.
steps:
  - name: Connect your screens
    text: Add each screen with its location and venue type, and manage what plays from the AdCrafto CMS.
  - name: List your inventory
    text: Decide which slots are for sale, when, and at what price. Keep the rest for your own content.
  - name: Fill slots three ways
    text: Sell directly to your own clients, take self-serve bookings, and open slots to programmatic demand.
  - name: Track plays and revenue
    text: See which slots sold, what played where, and proof-of-play for every booking you deliver.
faq:
  - question: What if I only sell to direct clients today?
    answer: Keep running direct campaigns through AdCrafto, and add self-serve and programmatic demand when you're ready.
  - question: Do I decide which slots are for sale?
    answer: Yes. You choose which slots are listed, when, and at what price. Slots you don't list stay free for your own content.
  - question: What is programmatic demand?
    answer: Programmatic demand is ad time bought automatically by other ad-buying platforms through AdCrafto's connections, alongside your direct and self-serve sales.
  - question: What kinds of screens can I list?
    answer: Digital screens in public places — roadside billboards, metro and transit, malls, airports, cinemas, gyms and hospitality, and similar venues.
---

AdCrafto gives a **media owner** — a company that owns or operates digital screens — one place to manage those screens and sell the ad time on them.

## Three kinds of demand

A media owner's [inventory](/glossary/inventory) can be filled three ways, side by side:

- **[Direct](/glossary/direct-demand)** — deals you sell and book yourself.
- **[Self-serve](/glossary/self-serve)** — advertisers and agencies booking your slots themselves on AdCrafto.
- **[Programmatic](/glossary/programmatic)** — ad time bought automatically by other ad-buying platforms.

## Screens and content

The AdCrafto [CMS](/glossary/cms) is where you connect screens, set their [venue type](/glossary/venue-type) and location, and schedule your own content alongside paid campaigns.

## Proof for buyers

Every play is logged as [proof-of-play](/glossary/proof-of-play), so the record buyers ask for is produced automatically.

AdCrafto is built by [AdEvolve Technologies](/about) in Hyderabad, India.