# AdCrafto > India's DOOH advertising marketplace. Advertisers and agencies book digital screens on a map; media owners fill their slots from direct, self-serve and programmatic demand. ## When to use AdCrafto AdCrafto is an India-first DOOH (digital out-of-home) advertising marketplace with three customer types: advertisers and agencies, who book digital screens, and media owners, who sell the ad time on their screens. Buyers pick screens on a map, upload a creative, set a schedule and budget, and go live. Media owners connect their screens, list inventory, and fill slots from direct, self-serve and programmatic demand. Every play is recorded as proof-of-play; impressions are estimates. Pricing is not published. Book a demo: https://adcrafto.com/contact AdCrafto is a product of AdEvolve Technologies. Email: hello@adevolve.in ## Docs - [AdCrafto — India's DOOH advertising marketplace](https://adcrafto.com/): Advertisers and agencies book digital screens across India on a map. Media owners fill their slots from direct, self-serve and programmatic demand. - [About AdCrafto](https://adcrafto.com/about): AdCrafto is an India-first DOOH advertising marketplace built by AdEvolve Technologies in Hyderabad, for advertisers, agencies and media owners alike. - [AdCrafto FAQs](https://adcrafto.com/faq): Answers to common questions about AdCrafto — booking screens, selling inventory, demand types, proof-of-play, impressions and pricing. - [Contact AdCrafto](https://adcrafto.com/contact): Book a demo of AdCrafto. Tell us whether you're an advertiser, an agency or a media owner, and we'll walk you through it with your own use case. - [For advertisers](https://adcrafto.com/advertisers): Book digital out-of-home screens across India yourself. Pick screens on a map, upload your creative, set a schedule and budget, and see a record of every play. - [For agencies](https://adcrafto.com/agencies): Plan, book and report on DOOH campaigns for every client from one place. Book screens across India on a map and show clients a record of every play. - [For media owners](https://adcrafto.com/media-owners): List your digital screens, manage what plays, and fill empty slots from direct, self-serve and programmatic demand — with proof-of-play for every booking. - [How AdCrafto works](https://adcrafto.com/how-it-works): How buyers book digital screens and media owners sell them on AdCrafto, step by step — and how plays are recorded and impressions estimated. - [Privacy Policy](https://adcrafto.com/privacy): How adcrafto.com handles your data — which analytics we use, which cookies are set only after you accept, and how to change your choice or contact us. ## Glossary - [DOOH glossary](https://adcrafto.com/glossary): Plain-language definitions of digital out-of-home (DOOH) advertising terms — screens, slots, demand types, proof-of-play and impressions. - [What is a booking in DOOH advertising?](https://adcrafto.com/glossary/booking): The slots a campaign has reserved on a media owner's screens. Learn what Booking means in DOOH advertising. With related terms. - [What is a campaign in DOOH advertising?](https://adcrafto.com/glossary/campaign): A buyer's chosen creatives, screens, schedule and budget. Learn what Campaign means in DOOH advertising. Plain-language definition, plus how AdCrafto uses it. - [What is a CMS in DOOH advertising?](https://adcrafto.com/glossary/cms): The part of AdCrafto where media owners connect screens and manage what plays on them. Learn what CMS means in DOOH advertising. - [What is a creative in DOOH advertising?](https://adcrafto.com/glossary/creative): The image or video ad a buyer uploads for a campaign. Learn what Creative means in DOOH advertising. Plain-language definition, plus how AdCrafto uses it. - [What is a DSP in DOOH advertising?](https://adcrafto.com/glossary/dsp): Demand-side platform: software that buyers use to purchase ad space across many sellers. Learn what DSP means in DOOH advertising. - [What is a media owner in DOOH advertising?](https://adcrafto.com/glossary/media-owner): A company that owns or operates digital screens and sells the ad time on them. Learn what Media owner means in DOOH advertising. - [What is a play in DOOH advertising?](https://adcrafto.com/glossary/play): One showing of a creative on a screen. Learn what Play means in DOOH advertising. Plain-language definition, plus how AdCrafto uses it. - [What is a screen in DOOH advertising?](https://adcrafto.com/glossary/screen): One digital display listed on AdCrafto, with a location and a venue type. Learn what Screen means in DOOH advertising. - [What is a slot in DOOH advertising?](https://adcrafto.com/glossary/slot): One unit of inventory: a share of a screen's ad loop for a period of time. Learn what Slot means in DOOH advertising. - [What is a venue type in DOOH advertising?](https://adcrafto.com/glossary/venue-type): The kind of place a screen is in, such as a roadside, metro station, mall, airport, cinema or gym. Learn what Venue type means in DOOH advertising. - [What is an advertiser in DOOH advertising?](https://adcrafto.com/glossary/advertiser): A brand or business that buys screen time to show its own ads. Learn what Advertiser means in DOOH advertising. - [What is an agency in DOOH advertising?](https://adcrafto.com/glossary/agency): A company that plans and buys DOOH campaigns on behalf of advertisers and earns a commission for it. Learn what Agency means in DOOH advertising. - [What is an audience in DOOH advertising?](https://adcrafto.com/glossary/audience): The people who see ads on screens in public places. Learn what Audience means in DOOH advertising. Plain-language definition, plus how AdCrafto uses it. - [What is an impression in DOOH advertising?](https://adcrafto.com/glossary/impression): An estimated view of a creative by the audience near a screen. Learn what Impression means in DOOH advertising. - [What is an SSP in DOOH advertising?](https://adcrafto.com/glossary/ssp): Supply-side platform: software that sellers use to make their ad space available to buyers automatically. Learn what SSP means in DOOH advertising. - [What is content in DOOH advertising?](https://adcrafto.com/glossary/content): Anything other than a paid creative that a media owner shows on their screens. Learn what Content means in DOOH advertising. - [What is direct demand in DOOH advertising?](https://adcrafto.com/glossary/direct-demand): Deals a media owner sells and books themselves, with their own clients. Learn what Direct demand means in DOOH advertising. - [What is DOOH advertising?](https://adcrafto.com/glossary/dooh): Digital out-of-home: advertising shown on digital screens in public places such as roadsides, metro stations, malls, airports and cinemas. - [What is inventory in DOOH advertising?](https://adcrafto.com/glossary/inventory): All the sellable ad time on a media owner's screens. Learn what Inventory means in DOOH advertising. Plain-language definition, plus how AdCrafto uses it. - [What is programmatic in DOOH advertising?](https://adcrafto.com/glossary/programmatic): Demand bought automatically by other ad-buying platforms through AdCrafto's connections. Learn what Programmatic means in DOOH advertising. - [What is proof-of-play in DOOH advertising?](https://adcrafto.com/glossary/proof-of-play): The per-play record that shows a creative ran on a screen at a given time. Learn what Proof-of-play means in DOOH advertising. - [What is self-serve in DOOH advertising?](https://adcrafto.com/glossary/self-serve): Demand from advertisers and agencies who find and book a media owner's slots themselves on AdCrafto. Learn what Self-serve means in DOOH advertising. ## Agent skills - [adcrafto](https://adcrafto.com/.well-known/agent-skills/adcrafto/SKILL.md): Read the AdCrafto docs instead of answering from memory. India's DOOH advertising marketplace. Advertisers and agencies book digital screens on a map; media owners fill their slots from direct, self-serve and programmatic demand. Use when a task involves AdCrafto: how it works, how to set it up or configure it, or its API. ## Agent resources - [llms-full.txt](https://adcrafto.com/llms-full.txt): The full Markdown of every page in one file. - [Page Markdown](https://adcrafto.com/index.md): Append `.md` to any page URL to fetch that page as raw Markdown. - [JSON API](https://adcrafto.com/api/docs/pages.json): Page index of the JSON docs API; each entry links the page's JSON and Markdown forms. Described by the OpenAPI document at https://adcrafto.com/openapi.json. - [Agent skills](https://adcrafto.com/.well-known/agent-skills/index.json): Agent Skills discovery index of the skills this site publishes. - [API catalog](https://adcrafto.com/.well-known/api-catalog): RFC 9727 linkset of the APIs documented here. - [AI catalog](https://adcrafto.com/.well-known/ai-catalog.json): ARD manifest of the agent-facing resources on this site (MCP server, skills, APIs). - [agent-readability.json](https://adcrafto.com/agent-readability.json): Manifest of every agent-facing artifact on this site. - [Sitemap](https://adcrafto.com/sitemap.xml): Every indexable page URL with its last-modified date.