---
title: AdCrafto — India's DOOH advertising marketplace
description: Advertisers and agencies book digital screens across India on a map. Media owners fill their slots from direct, self-serve and programmatic demand.
faq:
  - question: What is AdCrafto?
    answer: AdCrafto is an India-first DOOH (digital out-of-home) advertising marketplace. Advertisers and agencies use it to book ad time on digital screens, and media owners use it to sell the ad time on their screens.
  - question: Who is AdCrafto for?
    answer: Three kinds of customers use AdCrafto on equal terms — advertisers buying for their own brand, agencies buying for their clients, and media owners selling the screens they own or operate.
  - question: How do I book screens?
    answer: Find screens on a map by city, area, PIN code or venue type, upload your creative, set the schedule and budget, and go live. Every play is logged so you can see where and when your ad ran.
  - question: How do media owners sell on AdCrafto?
    answer: Media owners connect their screens, list the slots they want to sell, and fill them from three kinds of demand — their own direct clients, self-serve bookings from advertisers and agencies, and programmatic demand.
  - question: How much does AdCrafto cost?
    answer: Pricing depends on what you book or sell, so it isn't published. Book a demo and we'll walk you through it for your campaign or your screens.
  - question: Are impressions measured exactly?
    answer: No. Plays are recorded one by one as proof-of-play. Impressions are estimates of how many people could have seen an ad, and AdCrafto always labels them as estimates.
---

AdCrafto is an India-first marketplace for **digital out-of-home (DOOH) advertising**: ads shown on digital screens in public places such as roadsides, metro stations, malls, airports and cinemas.

It has three customer types, treated equally:

- **[Advertisers](/advertisers)** book screen time for their own brand.
- **[Agencies](/agencies)** plan and book campaigns for their clients.
- **[Media owners](/media-owners)** sell the ad time on the screens they own or operate.

A buyer finds screens on a map, uploads a creative, sets a schedule and budget, and goes live. The same booking becomes the schedule the screens play, and every play is recorded as [proof-of-play](/glossary/proof-of-play). Impressions are always shown as [estimates](/glossary/impression).

Media owners fill their slots from three kinds of demand: [direct](/glossary/direct-demand), [self-serve](/glossary/self-serve) and [programmatic](/glossary/programmatic).

See [how AdCrafto works](/how-it-works), browse the [DOOH glossary](/glossary), or [book a demo](/contact).