---
title: How AdCrafto works
description: How buyers book digital screens and media owners sell them on AdCrafto, step by step — and how plays are recorded and impressions estimated.
faq:
  - question: Is a booking on AdCrafto the same as the screen's schedule?
    answer: Yes. When a buyer books slots, that booking is what the media owner's screens play at those times. Nobody re-types a schedule.
  - question: What is the difference between a play and an impression?
    answer: A play is one showing of a creative on a screen, and it is recorded. An impression is an estimated view by someone near the screen, and it is always labelled as an estimate.
  - question: Can a media owner keep some slots for their own content?
    answer: Yes. Media owners choose which slots are for sale. Anything not listed stays free for their own content.
---

AdCrafto connects two sides of digital out-of-home (DOOH) advertising on one booking: **buyers** (advertisers and agencies) and **media owners**.

## Buying

1. **Find screens on a map.** Filter by city, area, PIN code and venue type.
2. **Upload your creative.** The image or video you want on screen.
3. **Set schedule and budget.** The days and hours your ad runs, and how much to spend.
4. **Go live and track it.** The campaign plays on the booked slots, and every play is logged.

## Selling

1. **Connect your screens.** Add each screen with its location and venue type.
2. **List your inventory.** Choose which slots are for sale, when, and at what price.
3. **Fill slots three ways.** Direct, self-serve and programmatic demand.
4. **Track plays and revenue.** See what sold and what played where.

## Measurement

AdCrafto keeps two kinds of numbers apart:

- **Plays are records.** Each [play](/glossary/play) is logged with the creative, the screen and the time — this is [proof-of-play](/glossary/proof-of-play).
- **Impressions are estimates.** An [impression](/glossary/impression) is an estimate of how many people could have seen an ad. It is always shown as an estimate, next to the plays it is based on.

New to the terms? Read the [DOOH glossary](/glossary).