---
title: What is a venue type in DOOH advertising?
description: "The kind of place a screen is in, such as a roadside, metro station, mall, airport, cinema or gym. Learn what Venue type means in DOOH advertising."
type: glossary
term: Venue type
shortDefinition: "The kind of place a screen is in, such as a roadside, metro station, mall, airport, cinema or gym."
category: screens
alsoCalled:
  - Venue category
  - Environment
seeAlso:
  - Screen
  - DOOH
---

Venue type tells a buyer who is likely to be in front of a screen and in what mood — commuters in transit, shoppers in a mall, travellers at an airport. Buyers can filter and mix venue types in one campaign.