---
title: What is self-serve in DOOH advertising?
description: "Demand from advertisers and agencies who find and book a media owner's slots themselves on AdCrafto. Learn what Self-serve means in DOOH advertising."
type: glossary
term: Self-serve
shortDefinition: "Demand from advertisers and agencies who find and book a media owner's slots themselves on AdCrafto."
category: buying
alsoCalled:
  - Self-service
seeAlso:
  - Direct demand
  - Programmatic
  - Campaign
---

Self-serve lets buyers book without a sales call: they pick screens on a map, upload a creative and set a schedule and budget.