---
title: What is proof-of-play in DOOH advertising?
description: "The per-play record that shows a creative ran on a screen at a given time. Learn what Proof-of-play means in DOOH advertising."
type: glossary
term: Proof-of-play
shortDefinition: "The per-play record that shows a creative ran on a screen at a given time."
category: measurement
alsoCalled:
  - PoP
  - Play log
  - Playout report
seeAlso:
  - Play
  - Impression
---

Proof-of-play is how a buyer knows an ad actually ran and how a media owner shows it delivered. On AdCrafto every play is recorded.