---
title: What is programmatic in DOOH advertising?
description: "Demand bought automatically by other ad-buying platforms through AdCrafto's connections. Learn what Programmatic means in DOOH advertising."
type: glossary
term: Programmatic
shortDefinition: "Demand bought automatically by other ad-buying platforms through AdCrafto's connections."
category: buying
alsoCalled:
  - Programmatic DOOH
  - pDOOH
seeAlso:
  - DSP
  - SSP
  - Direct demand
---

Programmatic buying uses software to buy ad time automatically. For a media owner it is a third source of demand next to direct and self-serve.