---
title: What is a play in DOOH advertising?
description: "One showing of a creative on a screen. Learn what Play means in DOOH advertising. Plain-language definition, plus how AdCrafto uses it."
type: glossary
term: Play
shortDefinition: "One showing of a creative on a screen."
category: measurement
alsoCalled:
  - Spot
  - Playout
seeAlso:
  - Proof-of-play
  - Impression
---

Plays are counted, not estimated. Each one is logged with the creative, the screen and the time.