---
title: What is a media owner in DOOH advertising?
description: "A company that owns or operates digital screens and sells the ad time on them. Learn what Media owner means in DOOH advertising."
type: glossary
term: Media owner
shortDefinition: "A company that owns or operates digital screens and sells the ad time on them."
category: market
alsoCalled:
  - Publisher
  - Seller
  - Screen owner
seeAlso:
  - Inventory
  - Screen
  - Direct demand
---

Other platforms call media owners publishers or sellers. On AdCrafto a media owner lists [inventory](/glossary/inventory) and fills it from three kinds of demand. See [AdCrafto for media owners](/media-owners).