---
title: What is DOOH advertising?
description: "Digital out-of-home: advertising shown on digital screens in public places such as roadsides, metro stations, malls, airports and cinemas."
type: glossary
term: DOOH
shortDefinition: "Digital out-of-home: advertising shown on digital screens in public places such as roadsides, metro stations, malls, airports and cinemas."
category: market
alsoCalled:
  - Digital out-of-home
  - Digital OOH
seeAlso:
  - Screen
  - Venue type
  - Audience
---

DOOH is the digital part of out-of-home advertising. Where a printed billboard shows one ad for weeks, a digital screen can rotate several ads in a loop and change them by time of day.

OOH (out-of-home) also covers static billboards and posters, so AdCrafto uses **DOOH** whenever it means digital screens.