---
title: What is direct demand in DOOH advertising?
description: "Deals a media owner sells and books themselves, with their own clients. Learn what Direct demand means in DOOH advertising."
type: glossary
term: Direct demand
shortDefinition: "Deals a media owner sells and books themselves, with their own clients."
category: buying
alsoCalled:
  - Direct sales
  - Direct deals
seeAlso:
  - Self-serve
  - Programmatic
  - Media owner
---

Direct is the oldest way screens are sold. On AdCrafto, direct deals sit alongside self-serve and programmatic demand on the same inventory.