---
title: What is a creative in DOOH advertising?
description: "The image or video ad a buyer uploads for a campaign. Learn what Creative means in DOOH advertising. Plain-language definition, plus how AdCrafto uses it."
type: glossary
term: Creative
shortDefinition: "The image or video ad a buyer uploads for a campaign."
category: buying
alsoCalled:
  - Ad creative
  - Artwork
seeAlso:
  - Campaign
  - Content
---

A creative is the ad itself. Anything else a media owner shows on their screens is [content](/glossary/content).