---
title: What is content in DOOH advertising?
description: "Anything other than a paid creative that a media owner shows on their screens. Learn what Content means in DOOH advertising."
type: glossary
term: Content
shortDefinition: "Anything other than a paid creative that a media owner shows on their screens."
category: buying
alsoCalled:
  - House content
seeAlso:
  - Creative
  - CMS
---

Content covers a media owner's own messages, announcements and promotions, scheduled through the [CMS](/glossary/cms) in the slots they keep for themselves.