---
title: What is a CMS in DOOH advertising?
description: "The part of AdCrafto where media owners connect screens and manage what plays on them. Learn what CMS means in DOOH advertising."
type: glossary
term: CMS
shortDefinition: "The part of AdCrafto where media owners connect screens and manage what plays on them."
category: screens
alsoCalled:
  - Content management system
  - Screen management
seeAlso:
  - Media owner
  - Content
---

Through the CMS a media owner adds screens, sets their location and venue type, and schedules their own content alongside paid campaigns.