---
title: What is a campaign in DOOH advertising?
description: "A buyer's chosen creatives, screens, schedule and budget. Learn what Campaign means in DOOH advertising. Plain-language definition, plus how AdCrafto uses it."
type: glossary
term: Campaign
shortDefinition: "A buyer's chosen creatives, screens, schedule and budget."
category: buying
alsoCalled:
  - Flight
  - Ad campaign
seeAlso:
  - Booking
  - Creative
  - Advertiser
---

A campaign can be one screen for one weekend or hundreds of screens across several cities for a month. Once booked, it becomes the schedule the screens play.