---
title: What is an audience in DOOH advertising?
description: "The people who see ads on screens in public places. Learn what Audience means in DOOH advertising. Plain-language definition, plus how AdCrafto uses it."
type: glossary
term: Audience
shortDefinition: "The people who see ads on screens in public places."
category: market
alsoCalled:
  - Viewers
seeAlso:
  - Impression
  - DOOH
---

On AdCrafto, **audience** always means the people in front of a screen — never AdCrafto's customers. The size of an audience is expressed as [estimated impressions](/glossary/impression).