---
title: What is an agency in DOOH advertising?
description: "A company that plans and buys DOOH campaigns on behalf of advertisers and earns a commission for it. Learn what Agency means in DOOH advertising."
type: glossary
term: Agency
shortDefinition: "A company that plans and buys DOOH campaigns on behalf of advertisers and earns a commission for it."
category: market
alsoCalled:
  - Media agency
  - Media buyer
seeAlso:
  - Advertiser
  - Campaign
---

Agencies use AdCrafto to plan and book campaigns for their clients across many media owners at once. See [AdCrafto for agencies](/agencies).