---
title: What is an advertiser in DOOH advertising?
description: "A brand or business that buys screen time to show its own ads. Learn what Advertiser means in DOOH advertising."
type: glossary
term: Advertiser
shortDefinition: "A brand or business that buys screen time to show its own ads."
category: market
alsoCalled:
  - Brand
  - Buyer
seeAlso:
  - Agency
  - Campaign
  - Media owner
---

Advertisers book directly on AdCrafto or through an [agency](/glossary/agency). See [AdCrafto for advertisers](/advertisers).